“Today you are You, that is truer than true. There is no one alive who is Youer than You.” -Dr. Seuss
While creating a blog post there are two things to keep in mind: what you say and how you say it. What you say is simple. It includes the overall idea and topic of your post. How you say it is a whole other story. The way you say what you are trying to say includes formatting, emphasis, and external medias.
Say What You Need to Say
Linda Felder emphasized the importance of being yourself while blogging. What you say has to be what you think. Rather than trying too hard, Felder recommends writing more like you’re having a conversation with your audience. A reader would rather read a causal conversation like post than a formal narrative. While you are storytelling, it is important to keep in mind to show don’ tell. For example, don’t say that Jack looks at Lily with love. Show the twinkle in his eye and the smile on his face through your language. A blog is your space to say what you need to say how you want to say it, so just do it.
Say it Right
It was emphasized that much of writing is editing, rewriting, and formatting. Through editing and rewriting you are able to get the maximum power of what you are trying to say out of the words you are saying. Brian Carroll explores all aspects of editing which include:
- reading once through quickly
- reading backwards
- printing a hard copy
- reading out loud
- reading to evaluate organization
- dividing and conquering
- reading it all again
This sort of analysis of your own writing will force you to take over the eyes of your audience. This will allow you to pick apart your writing to put it back together the best way possible. In editing, it is important to take into account the format of what you are saying. You must ask yourself: If it wasn’t my own, would I read this?
If I clicked on an article and say five long paragraphs, chances are I wouldn’t read them all. If they were divided with cleaver titles and pretty pictures, those odds increase. It is important to incorporate multimedia to keep your reading tied into what you are saying. You want them to leave your blog feeling informed and entertained. This can include:
- embedded videos
Both Felder and Carroll explain the importance of making your blog reader friendly both in what you say and they way it is presented. Make it fun, make it you.